Ve Atelier by Victoria
ICI© — a Ve Atelier by Victoria project
Projects

Brand collaboration

ICI©

ICI© is one of the collaborations listed by Ve Atelier in its portfolio.

Public information on the brand’s context and the exact scope of the work remains limited; the page therefore relies on what is actually documented: the spaces and the choices visible in the gallery.

Type
Collaboration
Room(s) concerned
Kitchen · Bedroom

The project in pictures

Loft with exposed roof timbers — grey-green kitchen, living room in raw plaster and bedrooms with ochre velvet headboards.
ICI© — bedroom with ochre plaster, green window frame and mustard velvet headboard
ICI© — arched mustard velvet headboard, detail

A collaboration that can be read in the space

The project shows an interior beneath exposed roof timbers, a greyish-green kitchen, deliberately raw surfaces and a bedroom built around a very present ochre headboard. The colours are muted, but the contrasts in texture give the place a great deal of depth.

Not overwriting what is not documented

ICI© is a good case for embracing a more visual page: two or three precise paragraphs are worth more than an invented brand story. The page can point to Brand collaborations to explain how the studio approaches this kind of project.

Translating a world into space without making it literal?

A collaboration can begin with uses, materials, volumes and what the brand really needs to make people feel.